Social Media Marketing: Easy tricks to Promote Digital Products on Social Media – Sellz Update

Easy tricks to Promote Digital Products on Social Media – Sellz Update

1. Create A Strategy

  • Why am I using this platform?
  • Who is my target audience?
  • What brand message am I trying to push?
  • What content works best on this platform?
  • How can I make my content unique

2. Be Consistent

  • Brand image 
  • Brand message
  • Posting frequency
  • Hashtags 

3. Create Engaging And Interesting Content

  • Anything that is considered newsworthy is a good idea to generate content around. The pillars of newsworthiness are timeliness, proximity, conflict and controversy, human interest, and relevance.
  • Static images should have a clear visual and not include a lot of words (that is what the caption is for).
  • Using gifs or videos is excellent – the movement attracts the audience’s attention and is more interesting to look at than just an image.
  • Include your staff! It is a great way for your audience to get to know the faces behind the brand. 

Trends

  • Current digital and societal trends are important to stay relevant, but always make sure that it aligns with your brand.

4. Engagement

  • Liking and responding to comments
  • Live streaming
  • Creating polls and quizzes
  • Post content that starts

5. Track And Analyze Metrics

Creating a targeted and effective social media strategy will improve your performance online. Utilizing unique ways to interact with your audience will increase your reach. And most importantly, analyzing your metrics will help you determine whether or not you are on the right track. Social media is constantly evolving and with seemingly new trends every day, these tips will help you to craft your strategy and grow your audience.

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